10 Email Crimes I Uncovered Registering a Domain Name
(Which Ones Are Killing Your Sales?)
Don’t send out another email until you’re sure you’re not committing one of these email crimes.
Anyone of these can cause your readers to hit unsubscribe faster than you can say antidisestablishmentarianism.
How to Read Your Customer’s Mind (without spending a penny on Clairvoyants)
This week we’re going to find out what your prospects are really thinking, what’s most important to them and collect plenty of ammunition for our sales page in the process.
I’ll show you the step-by-step process to read your customers’ minds and give you tools to do it.
All without spending a penny on a clairvoyant 🙂
3 Ways to kill the creative copywriting myth (once and for all)
I thought this week I’d attack a prevailing myth when it comes to writing copy for your blog posts, emails and sales pages.
And that is, you’ve got to be creative.
One of the prevailing stereotypes is that to write effective copy – let alone write it faster – you need to be the creative type. Phooey!
9 Ways to Stand Out in the Crowd in a World Full of Experts
If you’ve hung up your shingle in the online world chances are you’re pretty good at what you do.
Some might call you an expert.
But then, it seems we’re all experts today.
What Five Guys can teach you about imagery to sell more than mere words
Why “Today’s Potatoes come from Brown’s Farm” says more about freshness than Subway’s stale “Eat Fresh” mantra.
While I enjoy the country lifestyle in The Cotswolds, I still trudge in to London to do freelance IT consulting work.
On a recent trip in I snuck into the Five Guys hamburger joint in Islington to get a cheese burger “all the way”.