What Five Guys can teach you about imagery to sell more than mere words

Why “Today’s Potatoes come from Brown’s Farm” says more about freshness than Subway’s stale “Eat Fresh” mantra.

While I enjoy the country lifestyle in The Cotswolds, I still trudge in to London to do freelance IT consulting work.

On a recent trip in I snuck into the Five Guys hamburger joint in Islington to get a cheese burger “all the way”.