Never Start from a Blank Page
Start with a Template
Many of the best copywriters and marketers use templates and swipe files as a starting point rather than facing a fresh project with a blank page.
"structure is key: if your copy does not follow the formula for persuasion, it won’t work … no matter how creative you get." |
Bob Bly
The Copywriter’s Handbook
“The idea of writing a sales letter is actually something of a false idea. It suggests sitting down with a pristine, blank sheet of paper and conjuring words. In actuality, a truer description is assembling a sales letter.” |
Dan Kennedy
The Ultimate Sales Letter
In that spirit, Copy-Fast has an extensive built in library of swipe-file templates you can use to start your next sales letter, email or marketing piece.
Display the Templates Pane
To display the Templates pane either:
| From the Copy-Fast ribbon, click the Templates button. |
or | |
| From the top of the current pane, click the drop-down menu and select Templates. |
Exploring the Templates Pane
The templates are categorised in folders. Simply browse, select and create.
| Note The templates you have available will depend which edition of Copy-Fast you have. |
Browse Browse through each categorised folder to explore the templates. | |
Preview Select a template to see a preview. This includes a thumbnail and short description. | |
Create When you find a template that interests you, select it and click the Create button. 
This will create a new document using the template you selected. |