Emotional Intensity Heatmaps

Explore Heatmaps

Words have emotional impact. Using the right words can enhance the positive or negative effect your message has on your reader.

If you want your writing to elicit a response you’ll want to use more words which have a negative or positive impact rather than being neutral.

To help select the right words, Copy-Fast has a library of over 14,000 words graded for their emotional impact.

Copy-Fast can ‘scan’ your document and highlight the negative, neutral and positive words to gauge the persuasive impact of your writing. From there you have the opportunity to select more impactful words – positive or negative – to deliver the tone you want to convey to your reader.

Display the Heatmap Pane

To display the Heatmap pane either:

	From the Copy-Fast ribbon, click the Heatmap button.
	or
	From the top of the current pane, click the drop-down menu and select Heatmap.

Exploring the Heatmap Pane

See exactly where the emotional intensity of your document is negative, neutral and positive with a Heatmap:

	Scan & Search Use the tabs to switch between scanning your document and searching for a word’s emotional score.
	Options There’s a few options to customise your results. We’ll explore these on the next page
	Summary You’ll get a quick summary here after you scan a document. Hold your mouse over any bar in the chart for more detail.
	Report After you scan a document, click Report create a detailed report.
	Scan Click Scan to check your document. This will display the Summary and allow you to create a Report.