I thought this week I’d attack a prevailing myth when it comes to writing copy for your blog posts, emails and sales pages.
And that is, you’ve got to be creative.
One of the prevailing stereotypes is that to write effective copy – let alone write it faster – you need to be the creative type. Phooey!
If you’ve hung up your shingle in the online world chances are you’re pretty good at what you do.
Some might call you an expert.
But then, it seems we’re all experts today.